MARKET FORCES

Channels to Market:
Logistics, Distribution, Sales Channels, Supply Chain, Resellers, Partners, Alliances, Networks, e-Commerce, e-Business

Market Segments:
Demographics, Psychographics, Price Sensitivities, Behavioural Patterns, Preferences, Purchasing Power, Sales Performance, Statistics, Structure, Products

Market Influencers:
Trends, Fads, Innovations, Pricing, Promotions, Media, Communication Channels, Perceptions, Attitudes

Competitive Forces:
Competitors, New Entrants, Substitutes, Suppliers

Industry Forces:
Raw Materials, Affiliations, Associations, Tradeshows, Meetings, Conferences, Patents, Innovations

Human Resource Effects:
Human Resource Initiatives, Professional Knowledge, Organisational Theory and Structure, Organisational Culture, Training, Occupational Safety and Health